JasonMarshall.NET

The Web is most certainly the greatest invention of the modern age enabling humans all over the World almost instant access to “Everything”. We can look up information about wilderness survival, basket weaving, hearing aids, and anything else your mind can think of. It’s all right there, at the tip of our fingers, and it’s growing everyday!

Not only can we find and consume information at a pace never before possible, we can also publish information faster than ever before possible. As I type this, I only have to hit one button to publish it for the World to see (hopefully)! Small businesses now have extraordinary capabilities and market reach and international commerce is easier and more commonplace than ever. Pretty much, all thanks to the Internet. The Internet is most definitely, “The” pre-eminent business platform of the modern age!

Now, for all the things the Internet is, what is is definitely NOT is an end-all-be-all-miracle machine that magically makes business happen! The Internet is just a bunch of dumb computers hooked together via fiber wire. We have to work hard to tell those machines what to do, even as sophisticated as they are these days, they still need an educated operator to execute series of steps to customize Internet business solutions.

The Internet is NOT the field of dreams. Just because you build a Web site, does not mean anyone will come and visit it. It takes a creative blend of business, marketing and tech-savvy, with an eye on usability and functional design vs aesthetics and visual design; and that  is something that comes with experience and countless hours of professional study and research. In other words, the Internet is only as good as the person operating it. Having a Web site isn’t enough. You need a professional Web slinger to build a solution based on hard facts, data, and research. One that looks good, functions better, and attracts Web traffic.

{ 0 comments }