Increase Conversions by Automating your Emails

I hope you are using your email list to keep your customers updated and to market new services to them. If your not, then you need to start.

Email marketing is a VERY effective way of maintaining relationships with your current customers, as well as communicating with people who haven’t yet made the decision to become your customer.

It has been shown, that prospects are more likely to become customers, once they start to feel like they know you. They start to get to know you after they’ve been in touch with you for awhile. The tough part is, you only have a few seconds to make your impression and get them interested in you or your product.

So what do you do?

Create a web page designed to get them interested, and send people to the page. Write a compelling headline, some short but descriptive copy, throw in some bullet points, and get them to join your mailing list.

Once they have joined your mailing list, you can send them individual emails. Or, you can automate a series of canned messages, designed to offer compelling information about your business, and deliver them one at a time, at pre-determined times.

The more times you “touch” your prospect, the more they start to become aware of who you are, what your product is, and can then decide whether or not they are interested. Over time, they warm up to you.

I have used GetResponse, and I know a lot of other people who agree that it is an essential tool in their online marketing toolbox.

Do yourself a favor and start utilizing your contacts to grow your business!

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Tagged as: automation, customers, email, marketing